01
Influencer collaborations
Audience-facing product discovery and brand storytelling.
- Product features shared on my own channels
- Honest, considered reviews and edits
- Story-led launches across beauty, fragrance, jewelry and lifestyle
Vol. 01Edit / 2026
curated with intention
Beauty, told with a point of view.
Influencer collaborations and UGC content across beauty, skincare, beauty tech, fragrance, jewelry and lifestyle.
work with me
Two ways to tell your product's story — clearly, usefully, and like a person.
My background is in marketing and communications, so I start with your brand strategy: who it's for, what makes it different, and what someone needs to understand before they buy.
02
UGC & video production
Creator-led video and stills for your own channels, product pages and paid creative.
- Short-form video, demos and voiceover explainers
- Editorial product stills and close-up detail shots
- Delivered for you to publish — paid usage and advertising rights are scoped separately
content formats
What we could make together.
example formats — not completed brand work
01
Product demos
Texture, application and the before-and-after — shot close, in natural light.
02
Routines
Morning, evening, getting-ready: where a product fits into a real day.
03
Jewelry styling & try-ons
Stacking, layering, close-up details, and how a piece moves on the hand.
04
Plain-spoken explainers
What an ingredient, device or note actually does, without the jargon.
beauty & skincarebeauty technologyfragrancejewelrylifestyle
the shelf · browse my edit
Beauty, fragrance, jewelry & the rest.
Some links on this page are affiliate links (via ShopMy). If you buy through them, I may earn a small commission at no extra cost to you.
beauty
01
Victoria Beckham
Blush & Bronze Water Tints
"Summer in two swipes — sun-warmed cheeks with no effort."
shop
fragrance
02
Dries Van Noten
Soie Malaquais
"Rouge silk in a bottle. One spritz and the room leans in."
shop
lifestyle
03
Diptyque
Benjoin Classic Candle
"Warm resin and amber — your space suddenly smells expensive (even if it isn't)."
shop
beauty
04
Crown Affair
The Hair Towel
"I own five — one for every day of the week I refuse to live without it."
shop
beauty
05
Shark Beauty
CryoGlow LED Face Mask
"Rituals, not miracles. Show up consistently and the mirror notices."
shop
about · the curator
A marketer's eye, a beauty lover's heart
I'm Emily — a marketing and communications professional, creator, and lifelong beauty enthusiast. I know how brands think, and I know what makes someone actually stop and care about a product.
The muse is a small, slow archive of the things I actually use — the cream I repurchase, the fragrance I wear when I want to be remembered, the ring I never take off. No algorithms, no rankings. Just the things I keep reaching for and why.
— Emily
currently obsessed
this month, on repeat.
the edit
Get my monthly edit
One letter, once a month. The pieces I'm wearing, lighting, and recommending.
contact
Have a product with a story worth telling?
Tell me about your brand, your launch, and whether you're after a collaboration, content for your own channels, or both.
contact email coming soon